Build Your Brand

Build Your Brand

By Barbara Reinhold, Monster Contributing Writer



Who makes your favorite shoes or outfits? What beverage calls your name when you need a pick-me-up? Whose movies won't you miss? Whose help do you seek when you want a project done right, at home or at work?

All of these questions involve your reactions to a particular brand -- a collection of assumptions about quality, appeal and reliability that you've made in response to repeated experience with a variety of possible products, people or services. Here's the important thing: Whether you like to think about it or not, right now there are people thinking about your very own brand of whatever you are and do, and they're deciding if they want to make it one of their favorites.

International branding strategist Robin Fisher Roffer, author of Make a Name for Yourself, suggests eight steps to help women develop and project their own brands.