Positioning and Personality: How Nonprofits Build Strategic Brands

Columbia's Strategic Communications program invites you to an upcoming workshop, "Positioning and Personality: How Nonprofits Build Strategic Brands" on Friday, November 13. Sarah Durham, the principal and founder of Big Duck, a communications firm that works exclusively with nonprofits, will be the guest speaker. The workshop will explore how nonprofits leverage best practices from the for-profit marketing world to build relationships with key audiences.

Positioning and Personality: How Nonprofits Build Strategic Brands
Date: Friday, November 13
Time: 6:00-8:00 p.m.

Master of Science in Strategic Communications
School of Continuing Education
Columbia University
www.ce.columbia.edu/stratcomm

Me 2.0: Build a Powerful Brand to Achieve Career Success

Me 2.0: Build a Powerful Brand to Achieve Career Success
Dan Schawbel is one of my favorite people. He was writing about personal branding before anyone knew what it was and how it could help with their career. ...read more

Build Your Brand

Build Your Brand

By Barbara Reinhold, Monster Contributing Writer



Who makes your favorite shoes or outfits? What beverage calls your name when you need a pick-me-up? Whose movies won't you miss? Whose help do you seek when you want a project done right, at home or at work?

All of these questions involve your reactions to a particular brand -- a collection of assumptions about quality, appeal and reliability that you've made in response to repeated experience with a variety of possible products, people or services. Here's the important thing: Whether you like to think about it or not, right now there are people thinking about your very own brand of whatever you are and do, and they're deciding if they want to make it one of their favorites.

International branding strategist Robin Fisher Roffer, author of Make a Name for Yourself, suggests eight steps to help women develop and project their own brands.