BT's Ribbit releasing Google Voice competitor

by Rafe Needleman

Sure, Google Voice is cool, but it's not necessarily the best Web-meets-phone service one can imagine, is it? The field is still open, and switchboard-in-the-cloud company Ribbit (a division of BT) will stir things up when users get their hands on Ribbit Mobile, a new telephony service for consumers.

Like Google Voice as of last week, Ribbit Mobile adds services to your existing mobile phone number, using a standard telephone company service called Conditional Call Forwarding. You set up your phone service to route to the service when you don't pick up the phone, and it gives you all its features on the calls it then grabs: voicemail, forwarding, routing, and so on.